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Ultrafilter Forschung & Entwicklung Produktion Produkte & Dienstleistungen
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Ultrafilter G.Britain Ltd
90- Church Road
Hereford
HR1 1RS
United Kingdom

Tel. +44 (0) 1432 367 975
Fax +44 (0) 1432 807103

Our guiding values

The value of energy
Ever-increasing financial pressures mean that companies are always looking for ways of reducing costs and maintaining their competitive edge. Reductions in overheads, such as energy, are particularly effective ways of increasing profit margins.
ultra.air prioritises the analysis and optimisation of energy efficiency in compressed air systems for all of our customers. Our outstanding market position results from our long experience as a manufacturer of purification components, our ability to source products from a range of compressor manufacturers and our exclusive partnership with EON. Only ultra.air is able to offer customers the highest possible energy savings. Based upon our unique business package, and a growing market demand, ultra.air is set to continue growing in this area.

The value of Leadership
We place particular value on leadership skills within ultrafilter. Without these skills neither we nor our customers would be able to benefit from profitable growth opportunities and resulting future financial security. Our managers are the decisive interface between owners, customers and employees and, as such, are responsible for maintaining a fair balance between everyone’s interests at all times. We rely on our managers and we want our customers to be able to do the same.

The Value of Customers
Ultrafilter believes in establishing and maintaining long-term, trustworthy and successful relationships with its customers. By constantly tailoring our products and services to the needs of the customer, as well as providing efficient and reliable customer care, we can ensure that our customers are not only happy, but that they are also performing to the best of their ability, whilst also saving money.

The Value of the Environment
Reducing the energy consumed by compressed air systems, and consequent CO2 emissions, contributes significantly to preserving the world's natural resources and protecting our environment. Ultrafilter’s commitment to assisting its customers in this area is based upon strong company values and pride in the fact that our expertise is proven to contribute to a better world - now and in the future.

The Value of Human Resources
At the heart of Ultrafilter’s values are people and this is apparent in both our internal and external professional relationships, with qualities such as trust, faith, honesty, loyalty, mutual respect and sincerity being vital company ethics. Our organisation is characterised by a high level of personal responsibility and short decision-making processes, both of which encourage the development of employee knowledge and experience which are fundamental success factors in our company.

We actively promote and challenge our employees in their personal and professional development and, in return, we receive their commitment and dedication to the company, to our customers and in our beliefs. Our respect and care of individual employees and their families (through career development, company pensions and fair remuneration policies) have led to employee loyalty and employment longevity – both of which have contributed to our on-going success in achieving company objectives – both internally and externally.

The Value of Independence
ultrafilter is devoted to long-term thinking over generations. To remain indenpendant, as a family owned company is at the core of ultrafilter’s values and has been demonstrated by owners, managers and employees over many years. By maintaining our independence we are able to utilize the benfit of the latest technological developments and improved services to maximise customers benefits.

The Value of Strategy
Ultrafilter has a clear company objective: to provide the largest energy-saving benefits to customers, thereby increasing customer profit margins. From the audit to products and aftersales services.. Only with these two factors – total service quality and manufacturing competence– we can fulfil our objectives.